At JSTOR, we are guided by the principles of compassion, kindness, and empathy. We proudly state that all JSTOR products are cruelty-free, as we believe in enhancing the beauty and health of humankind without causing harm to other living beings.

Our offerings from the JSTOR House of Cosmetics are a blend of authenticity and innovation. Crafted using Indian herbs, shrubs, fruits, nuts, oils, and other natural ingredients, our products are designed for everyday use and are suitable for all genders and seasons. We combine traditional wisdom with modern technology and advanced techniques to retain the healing and intrinsic properties of our ingredients while maintaining the highest standards of hygiene and sanitization.

Each product is crafted under the strict supervision of skilled lab technicians and cosmetic chemists, ensuring full compliance with WHO, GMP, and ISO standards. All products are FDA approved. Our dedication to quality and authenticity guarantees that you receive products that are not only effective but also ethically made and reliable.

At JSTOR, we believe in offering exceptional value for the money our customers spend. Our mission is to provide high-quality, authentic cosmetics at affordable prices—products that genuinely work and meet the needs of our customers. The founders of JSTOR were motivated by the desire to challenge the notion that only expensive international brands can make people feel confident and valued. These brands often come with inflated prices due to import costs, celebrity endorsements, prime-time advertising, high salaries, and dealer margins.

We believe it’s time to embrace and celebrate our heritage by turning to the natural and herbal ingredients for which India is renowned, both locally and internationally. That’s why JSTOR is committed to being a pioneer in creating authentic, high-performing cosmetics that are proudly made in India, using Indian ingredients, and offered at sensible prices. Our products prove that India can excel in crafting effective, high-quality cosmetics. We take pride in this belief and invite you to join us in supporting and celebrating it.

Experience and passion are the cornerstones of any successful enterprise, and at JSTOR, we are proud to be guided by Rakhee Gakher. A graduate of one of India’s top business schools, Rakhee brings over two decades of experience in the cosmetic industry. Her extensive background includes promoting numerous national and international brands. Rakhee is renowned for her passionate and soulful approach to her work, her extraordinary awareness of consumer needs, and her unwavering commitment to offering exceptional value for money.

Rakhee’s deep understanding of cosmetic development and usage, coupled with her belief in giving back to the universe, drove her to create JSTOR—an authentically Indian brand. Her vision was to introduce high-quality Indian cosmetics made from herbs and natural ingredients at affordable prices. Rakhee aimed to create unisex products to streamline daily routines by decluttering washrooms and dressing tables, reducing one-time expenses, simplifying decision-making, and eliminating confusion. Through JSTOR, Rakhee has fulfilled a significant need in the market, allowing customers to trust age-old Indian ingredients for their beauty and wellness needs while remaining mindful of their budgets.