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Brand Story

Guess was established in 1981 by the Marciano brothers, who left the south of France to pursue the American dream.

The Marciano’s redefined denim when it lacked a fashion edge and GUESS became a symbol of a young, sexy and adventurous lifestyle.

Throughout the decades GUESS invited people to dream with its iconic advertising campaigns, turning unknown faces into household names. Over three decades later, GUESS has grown into an international empire of on-trend denim and fashion-forward products.

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