Brand Story
Make up is your passion… ours too! We love make-up and we love how it makes us feel. We love self-expression, creativity and experimenting.
Our products are the result of that. Essence is committed to developing high quality, innovative and performing products.
We do this with our full hearts and a lot of fun, because only what is really good is really fun!We are proud of the performance of our products and our hearts beat pink. Pink & proud! We believe in beauty without cruelty. In make-up without harmful ingredients. We believe in enjoying life, without the pressure to be perfect.
No matter whether you are just getting starting out with make-up, a trend follower or already have a style of your own, essence believes in everyone, but most of all essence believes in the girl inside every one of us!
We’re a small team dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. So why choose just one lipstick, eyeliner, nail polish, eye shadow, lip gloss, (you get the point!) when you can try them all?
Here’s how it all started!
2001- essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices.
2002- Launched in its first country – Germany.
2003- Essence becomes #1 in Germany and is sold in 50 other countries.
2007- Essence finally crosses the pond and lands in New York!
2008- Our first successful test in the United States with Ulta Beauty.
2009- We reach $1 million in North American sales and word begins to spread.
2010- We win the first of many Allure Best in Beauty Awards.
2011- We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix.
2015- New year, new essence!
2016- We launch in select Loblaw stores in Canada.
2017- We launch in select Meijer, Bed Bath & Beyond and Harmon stores. Lash princess false lash mascara goes viral!
2018- We DOUBLE our assortment in Ulta Beauty stores!
2019- Launched in select CVS stores across the country.
Beauty Philosophy Beauty is being who you are, who you want to be and having fun while doing it.
We think real beauty with a real story is inspiring – which is why we love our consumers!
Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.
We believe in high quality makeup and great prices- Beauty doesn’t have to cost a lot. We prove every day that excellent quality and innovation is not a question of price.
95% of our products are manufactured in Europe.Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.
Jstor products from Jstor House of Cosmetics are authentic & innovative and are made from Indian herbs, shrubs, fruits, nuts, oils, etc. They are meant for everyday use and are manufactured using modern technology, advanced techniques & are in compliance with industry norms & standards when it comes to retaining the healing & intrinsic properties of the ingredients while also ensuring good hygiene & sanitization. Stringent supervision by qualified Doctors and Chemists ensures we deliver authentic products that meet the compliance norms of WHO, GMP, and ISO certification.